WhatsApp initiative seeks to help SMEs

Private messaging service WhatsApp has launched a new initiative designed to help smaller firms, with its WhatsApp High Street enabling SMEs to connect easily with customers. A pilot scheme being carried out in Watford sees experts from the tech firm training local businesses on how to use its free-to-download business app as a shopfront for their products and services. This comes as a poll by WhatsApp reveals that two thirds of businesses have seen footfall decline since the coronavirus lockdown. The poll also found that while 82% of firms with 100-248 employees have increased their use of online tools during the pandemic, for those with fewer than 10 employees, this drops to 48%.

Read more: Daily Express

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