Being wildly over-ambitious, or under-ambitious, with your forecasts
A close cousin to being forgetful of your numbers is having unrealistic forecasts. This will also quickly turn an investor off. You're an early stage start up or a young company about to see unprecedented growth/change, so no-one is expecting you to be accurate. But an investor is expecting you to be realistic. Your numbers should tell a story, showing spikes in sales when a new salesperson is employed or a new revenue stream initiated. They should show growth in line with market trends and comparisons to competitors. Your forecasts are designed to reveal your workings and to show you have a grasp on your industry.
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